Santamäen kartano

An on-going project for Spring 2025 with the aim to shape services, marketing and customer experience as a whole. (Project is under construction and will be updated as work progresses)

Project details

Team

  • Maiju Torkkeli

  • Katariina Valentin

My role

  • Equal responsibilities in development process, workshop facilitation and research

  • Special emphasis on accessibility and marketing research

Project structure

  • Discover: benchmarking, customer questionnaire, kick-off workshop

  • Define: workshopping customer profiles and value proposition canvas, designing draft service packages

  • Develop: Refining service packages, marketing workshop, web page re-design, social media plan, concept prototype

  • Deliver: Launch of marketing campaign for chosen concepts

Challenges

  • Minimal budget

  • Busy schedules

  • Learning as we do

Expected outcome

Santamäen kartano has a refined set of services to market. Understanding of potential client profiles and how to market for each target group. A marketing plan for social media and other channels. Customer friendly website with proper SEO.

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